A blog management service to help you rank on Google and grow your business
You know blogging is an effective long-term marketing strategy, but you don’t have the time, skills, or desire to deal with it – that’s where I come in.
More Than Words on a Google Doc
My blog management services aren’t just words on a Google doc. It’s entirely done for you.
Over the last five+ years, I’ve created an impactful 5-step process to help you rank on Google, reach your target audience, and generate strong leads.
Step 1: Brand Research
I learn all about your brand – what you offer, who you help, and how we can best reach and connect with your target audience.
Step 2: Content Audit
If you already have a blog, I’ll analyze it to learn about the current performance and potential content gaps.
Step 3: Content Strategy
I perform keyword and competition research to create a customer-focused roadmap that best helps us reach your target market and meet your business goals.
Step 4: Blog Content
I write no-fluff, value-packed blog content that ranks high on search engines, reaches your target market, and turns your audience into clients or customers.
(includes words, reliable sources, visuals, SEO optimization, and hitting publish)
Step 5: Blog Maintenance
I track analytics to explore how your blog posts perform to make changes as needed and use data for future content.
Blog management services aren’t one-size fits all. I’m happy to customize my work to meet you where you are.
Problem
Decent website traffic, low bookings
Although my client was getting decent website traffic when we met, they weren't reaching their booking goals. They wanted to grow their new business but needed to reach their target market and encourage their ideal clients to book their services.
Solution
Revamp website copy for better SEO and start a blog
After doing brand research and content audit, I updated their website copy. Then, I created a content strategy and started publishing weekly blog posts.
From October 2021 until now (March 2023), I’ve been writing and managing their blog.
Case Studies for My Blog Management Services
300% Website Traffic Increase & Continuously Booked-Out Services
In October 2021, I started working with a new day spa with decent website traffic but low bookings.
I revamped their copy for better SEO and started a blog. As of May 2024, I’ve been blogging for them for over two and a half years.
Result
+300% growth and booked-out services
My client’s website has seen a 300% increase in monthly organic website traffic, and their services are continuously booked out. They’ve also added a new income stream with an online store.
organic traffic in most recent months
Problem
Minimal brand awareness & not hitting sales goals
When I met my client, their website was getting barely any traffic, and they weren't meeting sales goals. They wanted to increase brand awareness and use their blog to make money while they slept.
Solution
Start a blog to reach their target audience and encourage sales
I did brand research, created a content strategy, and started publishing four blog articles per month.
I managed their blog from June 2022 until December 2022.
90 to 2,500 Monthly Organic Visitors + ROI With Online Sales
In June 2022, I started a new blog for an e-commerce website.
In 6 months, their monthly organic website visitors grew from 90 to 2.5k. This led to an increase in sales that helped bring a return on investment for blog management services.
Result
+2,700% growth and ROI
My client's website saw a 2,700% growth in monthly organic website traffic, and they saw an ROI for blog management services from an increase in online sales.
Blogging works for all brands.
With billions of Google searches daily, your blog can help you reach your target audience. No matter your offers, blog content can help you build trust and generate strong leads when people visit your website.
A blog management service means you don’t have to do it alone.
If you’re running a business, your to-do list is long enough. I can take all blogging tasks off your hands so you can focus on other parts of your business.
Blog management services are for you if you:
Want to reach the right audience without or in addition to paid ads or social media marketing
Don’t have the time, energy, or skills to keep up with a blog
Are ready to invest in a blog manager who knows what they’re doing
Understand the power of SEO and want a strategy that works
Who I Am
I'm a freelance blog writer who loves traveling, spending time outdoors, my dogs, and coffee.
I can write blogs in my sleep, and I'm obsessed with the power of SEO and content marketing.
I'm passionate about helping brands that inspire the good life meet their business goals, so they can live a life they love.
Who You Are
You’re a brand that inspires the good life – whatever that looks like for you and your audience.
You’re ready to invest in a blog management service that can help you use your website to reach more people and meet your goals.
You want to work with a content marketer who doesn’t bother with hustle culture but works hard to create an organic workflow that makes an authentic difference.
Ready for us (me & you!) to implement an effective SEO blog strategy that actually works?
Client Reviews
“I went through several different writers before finding Polly, and I’m so glad we found her. She has been writing engaging and well-written lifestyle content for our blog. She’s easy to work with, adheres to deadlines, and communicates well. She’s a gem!”
-Emil, Catalyst Content
“Polly does amazing work! I had zero time to research and write blogs for my website. She dived right in and wrote about topics I had planned about. Her articles are wonderful and cover exactly what I need them to. She also went the extra mile to add the articles to my website her self.”
-Kristen, Crafty Chicken Co.
“Polly is the person you need for anything related to content marketing. She seamlessly guided us through the entire process with the utmost professionalism, from ideas through delivery. Polly's experience with content writing impressed us from the day we met her. We loved that she left a stable career to create the venture that would allow her to build something on her own. Polly is a true expert in content writing and SEO. She listened carefully to our desires and understood our vision from day 1 of our project. We were amazed by her professionalism and her industry knowledge. We couldn’t be happier. Polly has impressive content writing skills and will lead your marketing projects into the best investment you can ever make within your marketing strategy. Yes, content writing is pricey! Hire Polly”
-Damien, The Beer Spa
FAQs
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I’m a freelance lifestyle writer who works with brands that inspire the good life. I’ve worked in various spaces, including travel, outdoor, education, skincare, beer, and wellness.
If your mission is for your audience to experience the good life, and I support what you do, I’m here for you!
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My niche is blog management services for brands that inspire the good life – meaning I write for lifestyle brands that foster the good things in life: travel, wellness, outdoors, etc.
I only take on work for topics I'm familiar with and support.
This is for two reasons: I want to write informed content and enjoy my work.
I also know SEO like the back of my hand and am a go-to SEO blog writer.
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No problem! Simply reach out and say just that. I’ll ask a few questions and tell you exactly how I can help.
I also offer this consultation service. This is ideal if you want to learn more about using your website to grow your business.
If you already have a blog and want to continue DIYing it, I also offer a blog audit to lead you in the right direction.
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I have an onboarding process where I’ll ask you questions to get to know your brand.
I typically stick to topics I’m familiar with, but if SEO calls for writing outside of that, research is my middle name.
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First–
I’ll email you a questionnaire to learn more about your brand and goals.
Then–
We'll set up a call to iron out the final details. We can also keep all communication online – whatever works!
Finally–
Once we have the details sorted out, I’ll send over a contract that we'll both sign to ensure we’re on the same page with our project.
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Payment is due upfront. That said, let me know if you prefer to pay a portion upfront and the remainder later.
Once we agree on a payment plan, I'll send over an invoice, and you can pay via bank transfer or debit card.
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My rates vary depending on the monthly blog count. Usually, I write weekly, biweekly, and monthly blog posts.
Feel free to contact me, and I can send you a service and pricing menu. No one likes to sit down at a restaurant and see a menu with no prices!
Not ready to book blog management?
Explore other options…
“Mediocre content will hurt your brand more than doing nothing at all.”
— Joe Pulizzi