Do People Still Read Blogs? What You Must Know in 2025

Blogging is dead – we hear this often. But is it? In this article, I’ll answer one of the most popular questions I get as an SEO Writer and Consultant: do people still read blogs?

I write blogs almost daily – for myself and for clients – so I’ve asked myself this question, too. I’ve also done endless research on the topic, which I’ll discuss below, so you can decide if it’s worth blogging for your business.

Do people still read blogs?

Many people still read blogs, and some even read blogs regularly.

I recently shared the following polls on LinkedIn and Threads asking if people still read blogs. 110 people replied, and the majority said they often read or skim blog articles.

As you see below, my website traffic increased 269% over the last year compared to the previous year. The majority of my website traffic goes to my blog, which helps me get consistent inbound leads, new clients, and new email subscribers daily.

Is blogging still relevant in 2025? The stats

• 84% of corporate websites have a blog

• 69% of marketers use long-form articles

• 77% of bloggers say blogging delivers results

• 51% of bloggers get strong results when spending 4+ hours on an article

• 71% of small businesses are satisfied with their SEO results

• 46% of small businesses are planning to invest in SEO this year

Sources: Content Marketing Institute, Orbit Media, & LocaliQ

From this, we understand that many successful businesses have a blog, and when we put the effort into SEO blogging, we can meet our goals.

The evolution of blogging

Blogging used to be more of an online diary. Today, blogging is primarily used for educating your target audience to help build trust and generate strong leads. If you’re blogging, you likely want to market your services or products and grow your email list.

You might also hope to earn extra income via ad revenue and affiliate marketing – although many bloggers report that traffic has significantly dropped for websites primarily focusing on these.

What I appreciate about the evolution of blogging is that you can still use your blogs to share personal experiences. Blogs typically perform better when you incorporate storytelling that connects with your readers and evokes emotion. Specific examples, possibly based on your experiences, are also helpful to readers as many are looking for actionable content.

In 2025, most want readers want to:

• Get answers to their questions

• Learn how to do something

• Get relevant information on trends, news, products, etc.

• Decide if they should buy something or what to buy

• Get advice from an expert or someone they trust

Tips for successful blogging in 2025

Now that we know people do still read blogs, how do you make yours stand out with 600 million blogs on the internet?

I get great results for my blog and for my clients and use the blogging tips for every article I write.

Quality and quantity matter

Two of the biggest blogging debates are about quality vs quantity and blog length.

Here’s what actually matters for blogging in 2025:

• Blog articles with over 1,500 words typically drive better results

• The best word count depends on how many words you need to thoroughly cover a topic

• Publishing at least bi-weekly is necessary for optimal results

• Low-quality articles for the sake of publishing can negatively impact your overall results

I recommend setting a specific number of hours you can spend on blogging each week and use that time to write high-quality, helpful content. In my SEO blogging course, I share a customizable content calendar to help you with content planning.

Meet user intent

Google’s helpful content system prioritizes content that meets user intent – meaning you’re thoroughly answering the search query. You want to leave your reader completely satisfied without a need to search for additional content.

For example, if you’re writing an article about how to treat dry skin, give detailed strategies and answer any possible questions that may come up for the reader.

To meet user intent, you need to:

• Be specific when answering the search query

• Answer the query right away so the reader knows they’re in the right place

• Use the target keyword in the first few sentences

• Leave out any unnecessary fluff

• Share any valuable information that helps meet user intent (i.e., relevant examples, resources, and visuals)

An FAQ section is also great for answering any questions a reader may have about the topic. You can add an FAQ section at the end of most articles for additional information that may help the reader.

Write easy-to-read, skimmable content

Most people don’t give much time to reading, uaully due to a lack of time, sense of urgency, or a minimal attention span. Some may choose to read the majority of the article, while others will skim for the important information.

The following can help you meet your reader where they are with easy-to-read, skimmable content.

• Headers to break up the text and highlight important content

• Lists and charts

• Paragraphs limited to one to three sentences

• Visuals (images, videos, graphics, etc.) to break up the content

• Important information as bold, underlined, and italicized text

Share unique content

With millions of blog articles, your content needs to stand out. The idea is that your article includes unique information that can’t be written entirely by someone else.

While you’ll naturally share the important ideas that other articles will also cover, use the following strategies to make your content unique.

• Share personal experiences

• Offer specific examples relevant to your readers

• Get insights from subject matter experts (I love to use Qwoted for this)

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Help readers solve their problems

Most blog readers are looking to solve a problem. They want your help, and if you can provide it, you can build trust.

Consider the topic or keyword phrase you’re targeting for your article. Ask yourself exactly what information the reader is likely looking for. How can you provide that?

For example, the keyword phrase for this article is “do people still read blogs?” I can guess that readers have a blog or are thinking about starting one, so they need to know if it’s worth it. They probably also need help writing blog articles that people will actually read. Notice that I cover these problems and questions in this article.

Optimize for SEO

SEO (search engine optimization) is a set of practices you can use to write articles that rank on Google and reach more people. With SEO, you can make sure you’re writing content that your target audience is interested in reading.

One of the most important SEO strategies is writing articles that target high-traffic keyword phrases. You can use a keyword tool like Keysearch to find relevant keywords.

The following can help you optimize your blog articles for SEO:

• Use your SEO keyword phrase in your title, blog intro, and naturally throughout the content

• Include headers (H1s, H2s, and H3s) in your article to break up each section

• Write reader-friendly content with short sentences and paragraphs, lists, visuals, etc.

• Share meaningful content that helps the reader

Have multiple traffic sources

SEO is one of the most effective ways to get traffic to your blog because it helps you write content your target audience can find. However, it’s ideal to have multiple traffic sources to reach more people and because SEO results can take time.

You can also promote your blog articles through the following:

• Social media platforms - Share your articles on Instagram, Facebook, or TikTok to boost traffic

• Email marketing - Send emails ot your list with an overview of your articles and the link to read more – try Flodesk, my favorite email marketing platform, for half off

• YouTube - Share videos related to your articles and include the link

• Pinterest - Create several pins for each blog article and share on Pinterest

• Guest blogging - Find blogs with similar audiences and ask to write guests articles you can link your blog to

Who reads blogs?

The majority of people who use the internet to make purchases or learn information read blogs. If you think of five people you know, most or all of them use Google – meaning they read blogs.

Even if people don't intentionally look for a blog article, they usually come up when searching phrases like:

• Places to travel during winter

• Free activities near me

• Best remote work jobs

• Easy dinner recipes

• How to earn more money

When you search these phrases, Google usually provides information via blogs linked with AI overviews or in the People also ask section.

The ‘people also ask’ section when I Google search“best places to travel in winter”

What has replaced blogging?

Many argue that social media platforms, YouTube, and AI overviews have replaced blogging. However, blogging is unique in that you can write long-form content optimized for SEO that lives on your website and the internet forever – or until you remove it.

Many people reading blogs are also ready to buy, while those getting content from social media, YouTube, or AI overviews are simply looking to get quick information. With a blog, you have a better chance of reaching strong leads, unlike with other marketing strategies and platforms.

How you can save time using multiple content platforms

With so many content marketing platforms now, you can use them to your advantage. Using multiple platforms can help you reach more people since your target audience likely consumes content in various ways.

Because blog articles are long-form content, you can easily use that to create shorter-form content for social media, email marketing, etc. Many brands also double up blog content for podcasting.

While you don’t want to spread yourself too thin, I recommend using two to three platforms to reach your target audience. Consider where your ideal clients or customers show up. You might even share a poll to gather accurate information.

Do people still read blogs? Conclusion

I hope this article helped you better understand the purpose of blogging. People still read blogs regularly, and according to the most recent stats, blogging isn't going anywhere.

Blogs are an effective marketing strategy to help you work towards your business goals and earn more money if you’re able to put in the effort or outsource the work.

For more help with blogging, explore my offers. Whether you need done-for-you, done-with-you, or DIY support, I’d love to help!