6 SEO Website Examples: Realistic Inspiration & Helpful Tips
Let’s get your website ranking on Google so your target audience can find you. In this article, I’ll share the best SEO website examples for realistic inspiration. I’ll also discuss helpful tips for optimizing your website for search engines and increasing your website traffic.
When Hubspot asked over 1,400 marketers what brings the highest return on investment (ROI), website SEO and blogging came in first. Optimizing your website for search engines with reader-focused content can help you reach and connect with people interested in your offers.
Using SEO marketing to find clients for my business has reduced the time I have to spend on outreach and brings me new service inquiries weekly. I also asked other business owners how SEO works for them, and I'm sharing those details and their advice below.
Best SEO Website Examples – With Information on Strategy and Results
The websites below prioritize their SEO marketing strategy to create content their target audience is searching for. This helps them rank on Google and get organic website traffic daily.
I've compiled a list of SEO examples from two brick-and-mortar companies, an e-commerce website, a travel blog, and two freelancing businesses.
Oakwell Beer Spa
brick-and-mortar company
Oakwell Beer Spa is one of my SEO and blog management clients. They’re a day spa in Denver and hired me to write their website copy and manage their blog. I’ve been working with them since they started their website in 2021. Since then, they’ve also rebranded and created a new website.
Oakwell Beer Spa website
They use their blog to reach Denver locals and travelers who may be interested in booking a spa day. They also aim to show up as an expert in the Denver lifestyle and wellness space.
Oakwell Beer Spa uses website SEO to attract qualified traffic organically and avoid overspending on paid ads. We write and publish one blog article per week and target various keywords related to Denver lifestyle and wellness. We also update old articles to ensure they continue ranking high on Google.
Time spent on site:
15-20 hours per month
Oakwell Beer Spa’s website SEO advice:
“Create a strong content strategy with a focus on blog articles, email marketing, and social media.”
I help Oakwell Beer Spa with its blog content strategy to ensure they reach their website traffic goals. They also prioritize their email and social media marketing.
Current website traffic results:
79K organic website visitors from Google since rebranding and creating a new website seven months ago
Oakwell Beer Spa’s organic website traffic over the last seven months
Oakwell Cosmetics
E-commerce website
Oakwell Beer Spa also owns Oakwell Cosmetics, an e-commerce brand that sells skin and haircare products. They started this new venture about six months ago and began focusing on SEO tactics and blogging from day one.
Oakwell Cosmetics website
While many e-commerce sites rely solely on optimizing their product pages for SEO, this can be tricky, especially if your niche is competitive. Therefore, Oakwell Cosmetics also has a blog that helps them reach their target audience. We write articles on topics their ideal customer might be interested in, such as “relaxation gifts,” “self-care ideas,” and “the best moisturizing shampoo for men.”
Time spent on site:
12-15 hours per month
Current website traffic results:
About 700 organic website visitors since creating the brand and website six months ago
Oakwell Cosmetics’ organic website traffic over the last six months
TechToWords
SEO writing service
Kenny Lee, an SEO Tech Writer, created TechToWords in 2022 to showcase his writing and coaching services and freelancing journey.
TechToWords website
He uses his blog to reach his target audience by discussing content writing and marketing, copywriting, and freelancing. He focuses on pain-point SEO (helping his audience get solutions to their problems) and targeting high-intent keywords related to these pain points.
Time spent on site:
Writes and publishes 2-3 monthly articles
Kenny’s website SEO advice:
"Start by understanding your audience's search intent. Then, write quality content that helps users find what they're looking for. Don't manipulate Google or resort to black hat practices, like keyword stuffing and buying backlinks."
For the best results, you want to create helpful, people-first content, which is what Kenny prioritizes for TechToWords.
Current website traffic results:
700+ search visitors last month with 400+ from organic search via Google & other search engines
TechToWords’ website traffic for the last month, with organic search (i.e., Google) being the highest traffic source
All Things Freelance Writing
Freelancing resource
Jessica Walrack is the founder of All Things Freelance Writing and a Freelance Finance Writer. She created All Things Freelance Writing two years ago to help writers build their freelance businesses. Jessica offers resources, some of which are paid and bring in revenue. The site is also monetized through ads and affiliate links.
All Things Freelance Writing website
All Things Freelance Writing's biggest traffic sources are Jessica's weekly newsletter, LinkedIn, and Google—in that order.
The job board is a significant lead magnet on the website. Jessica also publishes expert interviews every week and blogs more sporadically. She plans to start regularly scheduling blogs to reach more people.
Time spent on site:
10 to 15 hours per month
Jessica’s website SEO advice:
“One thing that's helped a ton is creating a high-value resource that gives people a reason to return regularly – and reminding them about it through a weekly email newsletter.”
Not only does having an email list help you get traffic to your website, but the more visits to your website through other sources, the more Google sees your site getting traction. This can boost your chances of ranking on Google.
Current website traffic results:
9,300 website visitors and a little over 15,100 sessions in the past month
Website visitors are individuals who visit a website, and sessions are the total number of website visits, including unique and repeat visitors.
All Things Freelance Writing’s total website visitors and sessions last month
Find Love and Travel
Full-time blog
Samantha Oppenheimer is the Founder of Find Love and Travel, a travel blog. She started Find Love and Travel six years ago and is now a full-time blogger who shares travel itineraries, tips, and packing guides. Samantha earns money from Find Love and Travel through affiliate marketing and ad revenue.
Find Love and Travel website
Samantha has always loved SEO, so Google has been her primary traffic source. In late 2023 and early 2024, her blog was hit by Google's Helpful Content Update and the March core update, so her traffic decreased.
Find Love and Travel is one of the best SEO website examples because it demonstrates the effort effective SEO marketing requires. When Google makes updates, it’s common for website traffic to change as the algorithms figure out what pages to rank. With this, Samantha is working to get her organic traffic back up by updating her articles to ensure they’re reader-friendly and meet user intent.
Time spent on site:
5 hours every workday
Samantha’s website SEO advice:
“My best advice is not to put all your eggs in one basket. I mainly relied on Google traffic, and recent updates and algorithm changes have made massive changes to my business. Work on your email list and other social media like Pinterest and Facebook.”
Having multiple sources of website traffic and marketing strategies is necessary for building a sustainable business. Find two to three avenues that work well for you and prioritize each one. For example, Samantha uses SEO website strategies, email marketing, Pinterest, and Facebook.
Current website traffic results:
130K - 145K, but this has fluctuated with Google’s recent updates
Find Love and Travel’s total website visitors over the last year (drop after Google updates)
Virgin Kayak Tours
brick-and-mortar company
Virgin Kayak Tours is a local business in St. Croix, US Virgin Islands. I’ve been working with them on their website SEO since 2023.
Virgin Kayak Tours website
When Virgin Kayak Tours initially hired me, I helped them audit their website’s SEO and improve their copy to increase website traffic and bookings. Now, I write one monthly SEO-friendly blog article for Virgin Kayak Tours to maintain their SEO.
“By increasing our website traffic, we have seen a dramatic increase in bookings,” says Alison, Operations Manager and Guide at Virgin Kayak Tours. “More people are calling and booking earlier, so we are selling out sooner, which shows me people are finding our site first and wanting to book as soon as possible.”
Time spent on site:
4 to 6 hours per month
Virgin Kayak Tours’ website SEO advice:
“DO IT. Website SEO can help you increase your website traffic to meet your goals. If you have questions or need to hire help, Polly’s infinite SEO wisdom has you covered.”
Current website traffic results:
~50% increase in monthly website traffic in six months; 1K+ monthly website visitors, with the majority coming from Google
Virgin Kayak Tours’ organic website traffic via Google over the last seven months
Website SEO FAQs
Learn how to use the SEO website examples above as inspiration with answers to common questions below.
Do I need SEO for my website?
You need SEO for your website to rank on Google and encourage your target audience to find and visit your site. With over 80 billion Google visits per month, you miss out on many traffic opportunities if your website isn't optimized for search engines.
Even if you’re using other strategies to share your website (e.g., social media and email marketing), SEO helps you show up in search results so more people can find you.
How can I do SEO for my website?
While there are many factors, you can start by doing keyword research to find high-traffic phrases your target audience is searching for. Then, share helpful content throughout your website and blog. Your website should also offer a good user experience: easy navigation, easy-to-read text, a simple design, and fast page speed.
As an SEO Writer and Consultant I do my own website SEO. My website includes helpful information for my ideal client, business owners who want to increase their website traffic.
I write blog articles to target various keywords (e.g., advantages of blogging, SEO-friendly websites, how to increase blog traffic). You can do this for your website by understanding what your ideal clients or customers are looking for help with or want to understand better.
What website is good for SEO?
All website builders are good for SEO because they all have features to help you optimize for search engines. Google will also rank any website that’s SEO-friendly, no matter which platform you use.
Popular website options include WordPress, Squarespace, Shopify, and Wix. Squarespace is my favorite because it’s user-friendly, affordable, and has features for all types of websites.
Should I do SEO myself?
While it’s possible to do SEO yourself, it requires a lot of understanding and effort. If you want to do your own SEO, you must prioritize time to learn about and implement it.
To ensure you’re on the right track, you can hire an SEO specialist that offers support. For example, I offer done-with-you and done-for-you website SEO services, including audits, consultations, and blogging. Contact me to learn more and request my services and pricing guide.
SEO Website Examples: Conclusion
I hope you found this article helpful and feel inspired to incorporate SEO marketing for your business. Search engine optimization has one of the highest ROIs for businesses and can help you reach your target audience and generate strong leads.
To improve your SEO strategy, consider taking my blogging course, or let’s chat about how I can help you.
