How to Hire a Copywriter for Your Business in 2025
Did you know 60% of people seek out a product after reading about it? For your audience to read about your product or service and consider buying, you need to have strategic words written about it – that’s where hiring a copywriter can come in handy.
One of my clients owns a day spa and initially wrote their own website copy. Then, they decided to hire someone who wasn’t so close to their business but had the knowledge and experience to improve their website SEO (search engine optimization) for more traffic and sales. So they hired me. Their website got about 200 daily clicks when I started working with them. Now, it gets about 1,000 daily clicks.
Keep reading to find out if you need to hire a copywriter and how to do it. I’ll share all the important details, including reasons to hire a writer, skills to look for, different types of copywriters, and average rates.
Reasons to Hire a Copywriter
There are several reasons you might work with a copywriter:
You don’t like writing or aren’t that good at it
You’re overwhelmed by your to-do list
You’ve just come out with a new service or product that you want to show off
You feel ‘too close’ to your offer(s) and need a fresh perspective
You’re ready to drive more traffic to your website or socials
The best part? You may even be able to write off copywriting services when you file your yearly taxes.
Different Types of Copywriters
There isn’t just one type of copywriter, and you want to make sure you know what kind of writer you need before you start looking for one to work with. Keep in mind that many copywriters offer various kinds of copy services.
SEO Copywriter - Writes copy for websites in a way that ranks on search engines like Google (this is what my services include)
Social Media Copywriter - Writes social media posts to encourage your audience to engage with you and want your service or product
Brand Copywriter - Writes copy that will make you stand out (i.e., for logos, theme songs, or catchphrases)
Thought Leadership Copywriter - Writes copy for a more prominent audience to inspire a specific belief about an idea; usually written by someone with authority
Technical Copywriter - Writes in-depth copy that makes a tech product easy to understand
Where to Hire a Copywriter
There are several ways to find and hire a writer, including recommendations and freelancing platforms.
Recommendations
If you know people with their own business, there’s a great chance at least one of them has a copywriter. Ask around for recommendations.
You can also make a post to ask for recommendations on Facebook, LinkedIn, or other social media platforms. Facebook groups like this one or this one (for females) are also helpful resources.
Many of the best copywriters have their own website with SEO-friendly copy because they understand its importance. You can search Google for phrases like "freelance blog writer" or "copywriting services." You can also include your niche if it makes sense (i.e., "skincare copywriter").
You'll see various websites on the results page when you do this. You might also find local businesses, which is helpful if you want to hire someone nearby.
Here’s an example of how my business shows up on Google:
Google search: find a website copywriter
Freelancer platforms
Freelancer platforms like Upwork and Fiverr are websites where freelance copywriters look for jobs. This is actually how I started my writing business.
With freelancer platforms, you may have to be patient while weeding through and inquiring to find a suitable copywriter. Many of these platforms are oversaturated with freelancers who may or may not have the skills you’re looking for. However, you can review profiles, read reviews, and chat with as many people as needed before hiring.
Upwork: a freelance platform for hiring a copywriter
Copy you like
So, you come across copy you love. Maybe you’ve read a catchy sales page or a compelling blog article. You may be able to contact the writer.
Many blog articles share a byline that tells you who the writer is and how you can find them, whether it be their website or social media. This makes it easy to reach out and say “Hey, I read X, and it really stood out to me! In fact, I’m looking for a writer and would love to learn more about working together.”
But what if you don’t see a writer’s info readily available? You can reach out to the business in a similar way. “Hey, your website copy is awesome! I’m looking for a writer myself. Would you mind putting me in touch with yours?”
What to Look for in a Copywriter
Copywriters have many highly valuable skills, but what are the skills to look for when you hire a copywriter?
Great written communication
In any working relationship, you want to know you can effectively communicate. If a copywriter can do this and do it well in writing (e.g., via emails), this can indicate they may have the writing skills necessary for working well with you and writing copy for your audience that helps sell.
Knowledge of SEO
If you’re hiring a website copywriter, they should have at least basic SEO skills. SEO helps you show up on Google, but it also gives your website a direction so it can speak to a specific audience about your offer(s).
If one of your top goals is to drive organic traffic to your website, your copywriter needs experience in SEO. For example, as an SEO Writer and Consultant, I’m a copywriter specializing in SEO to help clients rank on Google and drive organic website traffic.
Open to feedback
Copywriting is a collaborative effort. Although you may be hiring a copywriter to take on tasks, you know your brand and audience better than anyone. And a professional copywriter will want to hear your feedback and take it into account.
When talking to prospective copywriters, you might ask how they use feedback. For example, I have a document for each client where I keep notes on their feedback to refer back to.
Client results and testimonials
One of the most reliable ways to know how a copywriter can help you and what they’re like to work with is knowing about other people’s experiences. If they have a website, look for case studies to see client results and testimonials. You may also ask for this information if needed.
Copywriting Rates
So, how much is a copywriter? Many people hesitate to hire a copywriter because they’re simply unsure of the costs and if it’s worth it.
While copywriting rates can vary, it’s helpful to have an idea before you spend time looking for a copywriter. Exact rates can depend on the writer’s experience, turnaround time, the kind of copy, and what type of business you need copy for.
Here’s an idea of what you can expect for copywriting rates:
Blog Articles - $50-$500 per article
Product Descriptions - $20-$500 per description
Landing Pages - $150-$2,000 per page
Webpages (i.e., About Page) - $100-$1,000 per page
Email Copy - $30-$500 per email
Ideally, you’ll be able to easily find rates on prospective copywriters’ websites, like you see on my services pages. Otherwise, you can contact and ask for rates to help you consider if this person may be a good fit. If a copywriter doesn’t seem to be transparent with their rates, I would consider moving on.
Tips for Interviewing a Copywriter
When you’re ready to hire a copywriter, you’re not typically having a formal interview if they’re not being hired as an employee. Freelance copywriters or copywriting businesses don’t work for you – but rather with you. That said, asking questions to ensure they’re a good fit for your project is okay and encouraged.
Some copywriters will communicate via email, while others will set up a call with you. Either option is okay if there’s effective communication and your questions are answered.
Questions you might ask include:
What’s your experience with [x job type or niche]?
What does your process of working together look like?
What would our communication look like – how, when, how often, and response time?
How do you learn more about a client’s brand?
What will you need from me to help you successfully write copy for my business?
What will the payment process be like – when is the invoice due, and what payment methods are accepted?
How do revisions work?
Along with these questions, you’ll also want to consider:
Does their portfolio/work samples showcase what you’re looking for?
Are they asking you questions to learn more about your business and goals?
Do they seem interested in helping you meet your goals?
Does it feel like you have a good connection and could work well together?
At the end of your communication, you can either share that you’d love to work together and ask what the next steps are or let them know you’ll be in touch by X date.
How to Hire a Copywriter: Conclusion
Remember, when hiring a freelance copywriter, they’re not an employee. It’s a collaborative relationship that should be a good match for both of you.
When you’re going through the process of hiring a freelance copywriter, they should help you feel confident and comfortable with each stage of the process. The hope is that they’re knowledgeable enough to ask the right questions, answer your questions, and work with you each step of the way.
If you think it’s time to hire a copywriter to help you meet your business goals, I’d love to chat and see how I can support you. I love working with lifestyle brands that inspire the good things in life and have a professional yet relaxed approach to projects. Explore my services or contact me to inquire about working together.
