8 Ways Your Website Can Lead to Serious Business Growth

Are you wondering, ‘does a website help your business grow?’ I’m here to tell you that a company website means a whole lot when it comes to business growth. Whether you’re a small mom-and-pop business or a Fortune 500, you need a website. And, you need to keep it up to date. 

If you’re a large corporation, you probably already have a site. Let’s take a look at why you need to continue to invest in it. If you’re a small business and see no point, continue reading. No matter where you fall, a good website is a must if you dream of major success for your business.

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The Stats

Let’s kick this off by looking at some numbers related to business websites.

• Only 50% of small businesses have a website. (Don’t be one of them!)

• There are over 70,000 Google searches per minute. (Let your business be found!)

• 90% of organizations that use content marketing strategies see a benefit. (That’s a large percentage!)

• Content marketing gets 3 times more leads than paid search advertising. (Sounds worth it to me!)

How does a website help business?

The stats show us important numbers related to a company website, but what can it really do for your business? Let’s dive into it!

It helps you attract customers.

Think of five people you know. How many of them use the internet daily? How many of them do you think find products and services online? 

Let’s face it – most people are using Google or something similar to search for a product or service. Or, they get a recommendation for one and look it up on the internet. 

If you have a company website and it’s optimized for SEO (read about that here!), then people on the internet will find you organically. Or, if someone wants to learn more about your business, having a site for them to check out is an easy way for them to do that.

A company website is a sure way to reach more customers.

You can show your expertise.

Now when a potential customer is on your site, they can explore to see what you have to say about your product or service. Pages on your site that you can use to show your expertise include:

• Homepage: tell what problem you’re able to solve for your audience

• About: share how you started your company, your background, etc.

• Blog: articles are a way for you to showcase what your know about your product(s)/service(s)

It’s a space to display good reviews and testimonials.

Social proof is a big deal in today’s society when it comes to business growth. Share what previous customers have said. Your webpage is the perfect place to display excellent reviews and testimonials.

There are many ways to do this. You can allow reviews to be left if you sell products on your page. Or, something as simple as this also works. 

Reviews and testimonials on your website can boost your credibility.

People can learn how to contact you.

With the online world being so alive, sharing all the ways your audience can contact you is one of the key components of business growth strategies. 

You can do this by: 

• Having a ‘contact us’ form

• Sharing links to your company’s social media accounts

• Providing a contact email

The more ways your audience can contact and be connected with you, the better. This is also a simple way to cater to a variety of people.

It’s an affordable way to market your business 24/7.

A while back, I saw a fellow copywriter mention that a company website is a great way to market your business 24/7 and it stuck with me like no other. I mean, how true is this? 

Whether you spend the time on your own to create and update your site or you hire someone to help you, it’s probably the most affordable marketing tool that can be accessed at all times of the day, seven days a week.

Website memberships are also very affordable, especially in comparison to other marketing. A WordPress website is less than $50 a month, while a Squarespace website is $40 or less. Personally, I’m a Squarespace fan given how straightforward it is to use.

Your competitors have a website.

Think of who your main competition is or, better yet, or who you inspire to be like as a brand. Do they have a website? If they’re successful in their business, they probably do. 

The way to be number one, or at least top three, in your field is to stand apart from your competition. You can use your website to do this in several ways. 

• Provide content that’s more valuable. 

• Showcase more social proof. 

• Be personal and connect with your readers.

• Show your audience why they should choose your product(s) or service(s) over another.

It saves you time.

Anyone who’s running a business can agree that we could really use more time. And, your website can help make that happen! Your site can give your customers important information they may otherwise email or call you about. You can also refer back to your site when you need to answer questions or remember details about a service or product. 

Put your website to work while you take a much-needed break.

It expands your location.

Are you a business with a physical location that’s killing it with the sales? Or, maybe you’re struggling with sales. A lot of companies are these days amidst the pandemic. But, if you have a website, you can also reach people outside of the bubble where you’re located. 

Growing business reach is a key element of your success. Even if you’re already doing better than ever expected, you may as well reach even more people.

Ready to see your business grow?

When it comes to building your business and seeing the success you dream of, you must have a website that can be found and one that stands out. 

The time is now to create a website for business growth! I know that’s no small task so feel free to contact me with further questions on how you can do this.

Do you already have a site, but you’re not seeing the growth you like? Download this freebie: 7 Easy Tips for SEO.